Max Fashion was first established in 2004 in the Middle East, in Abu Dhabi. The year 2006 saw the India launch of the brand with its first store in India.

Max, at present, is the largest fashion brand in the Middle East, North Africa, South East Asia & India, with close to 400 stores encompassing 8.5 million sq.ft., across 19 countries 

Catering to the mid-market segment, Max has its own private label clothing for men women and children along with footwear, home and accessories, and sees an average footfall of over 100,000 customers every day.