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Max fashion

Art Direction |Photography 

Concept to delivery for Max fashion campaign for Fall Winter series.

Focused on mens and womenswear, the creative direction aimed at adding a layer of color to basics, solid colours and timeless silhouettes.

Work I created for the campaign:

  • Manage the creative process from concept to completion

  • Art and concept design pitch and approvals

  • Choose wardrobe, props and set up

  • Styling and garment co-ordination

  • Post production graphic design

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